Project Overview
Walk-in Dermatology revolutionizes dermatology care by eliminating long wait times, offering same-day scheduling, and providing both medical and cosmetic dermatology services in a modern, patient-friendly environment. With locations on Long Island, they blend the convenience of urgent care with the expertise of board-certified dermatologists and aestheticians.
I partnered with Walk-in Dermatology across multiple areas—including branding, product development, marketing strategy, and digital execution—to build a seamless, patient-centered experience and support rapid growth from launch to established practice.
Services Provided
Problem & Goals
Traditional dermatology practices often have long wait times for appointments, outdated digital experiences, and fragmented patient communication. Walk-in Dermatology set out to disrupt this model by providing same-day access, modern facilities, and seamless scheduling—while maintaining high-quality medical care.
Goals Included:
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Build a clean, modern brand identity that conveyed professionalism, accessibility, and trust.
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Develop digital products and marketing strategies to drive patient acquisition and retention.
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Design an intuitive, mobile-friendly website with easy online scheduling and service discovery.
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Launch lifecycle and digital marketing campaigns to promote new services, build awareness, and support growth of the dermatology and MedSpa business.
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Create print and in-office materials that matched the brand’s high-quality experience.
My Role & Contributions
As a key contributor to Walk-in Dermatology’s growth, I provided end-to-end support across branding, product development, marketing strategy, and digital execution.
Key Contributions:
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Branding & Logo Design: Developed the brand identity and logo to convey modern, accessible, patient-first care.
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Website Development & UX/UI: Designed and built a responsive website with seamless scheduling, service information, and patient education resources.
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Product Development & Consulting: Implemented and optimized Practice Management solutions integrated with EMR, improving operational efficiency and patient communication.
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Lifecycle & Digital Marketing: Launched and managed email campaigns, appointment reminders, and seasonal promotions to increase patient retention and revenue.
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Product Marketing: Used data analytics and patient feedback to refine offerings, improve booking flows, and inform service expansion strategies.
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Marketing & Print Materials: Created branded collateral for in-office use, as well as digital assets for social media and advertising.
