Project Overview
ITBiometrics is the company behind CryptoBioSecure, the world’s most secure hardware wallet. Designed for digital currency owners, the product uses biometric authentication to eliminate the need for passwords—delivering cutting-edge security and a simplified user experience.
I partnered with ITBiometrics to launch their direct-to-consumer presence, building a robust eCommerce website and integrating secure, frictionless payment options including both traditional and crypto methods.
Services Provided
Problem & Goals
ITBiometrics had developed an innovative hardware wallet with advanced biometric security but lacked a direct-to-consumer platform to educate buyers and sell the product online. They needed a secure, modern eCommerce site that could support both traditional and crypto-native audiences—while maintaining trust and credibility from the first click.
Goals Included:
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Design a clean, professional website that communicated product value and technical sophistication.
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Set up a fully functional eCommerce platform with traditional (Stripe) and crypto (Bitcoin) payment support.
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Ensure the checkout experience was secure, intuitive, and fast for both everyday and crypto-native users.
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Launch email marketing workflows to support pre-orders, confirmations, and customer engagement.
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Build a foundation for future marketing efforts with scalable architecture and clear product messaging.
My Role & Contributions
I provided end-to-end support across design, product consulting, and technical implementation to help ITBiometrics bring their secure hardware wallet to market. My goal was to ensure the digital experience reflected the same level of trust and innovation as the product itself.
Key Contributions:
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Product Consulting: Advised on feature prioritization, user flows, and positioning to ensure the online experience aligned with both crypto-native expectations and broader consumer trust requirements.
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Web Design: Created a clean, modern website that communicated the advanced security and benefits of the CryptoBioSecure wallet. Design emphasized clarity, trust, and ease of understanding for a technical product.
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eCommerce Setup (WooCommerce): Built the store using WooCommerce to allow flexibility in managing product inventory, promotions, and integrations. The platform was customized for seamless checkout and scalability.
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Stripe & Bitcoin Integration: Integrated Stripe for traditional payments and added Bitcoin payment support, making the site accessible to the crypto community. Both payment methods were thoroughly tested for a smooth, secure experience.
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Email Marketing: Designed email templates and automated workflows to handle order confirmations, shipping updates, and customer engagement, supporting early traction and retention.
