Project Overview
Complete Carpentry is a high-end residential construction company with over 30 years of experience specializing in custom interior renovations. Known for their attention to detail and collaborative approach, they work closely with architects and clients to deliver exceptional, tailored results.
I partnered with Complete Carpentry to craft a cohesive visual identity and digital presence that reflected their premium craftsmanship and hands-on service. This included logo design, a clean and functional website, branded business cards, and marketing materials—all designed to convey trust, quality, and attention to detail.
Services Provided
Tools Used
Problem & Goals
Complete Carpentry had built a strong reputation through word of mouth, but lacked a unified brand identity and digital presence to match the quality of their work. With increasing competition in the high-end renovation space, they needed a professional image that would resonate with discerning homeowners and design partners alike.
Goals Included:
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Create a logo that reflected craftsmanship, trust, and refinement—without feeling overly corporate.
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Design a website that showcased their portfolio and services, while emphasizing their hands-on, detail-oriented approach.
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Develop business cards and marketing collateral that maintained consistency across client touchpoints.
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Ensure the overall brand presentation elevated their perceived value and helped convert new leads into long-term clients.
My Role & Contributions
I led the creative direction and execution of a full branding and marketing package for Complete Carpentry, ensuring the visual identity matched the sophistication and quality of their work.
Key Contributions:
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Logo Design: Created a clean, modern logo that communicates professionalism and craftsmanship, with a subtle nod to architectural precision.
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Website Design: Designed and developed a responsive website focused on portfolio presentation, service descriptions, and lead generation. The layout emphasized clarity and simplicity to highlight the work itself.
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Business Cards: Designed premium, minimalistic business cards that reinforced the brand’s identity in client and partner interactions.
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Marketing Materials: Delivered branded templates and visuals for use in brochures, estimates, and pitch decks, giving the team a consistent, high-end look across all materials.
