Cydnie Jordan New York

Problem & Goals

When I joined the project, Cydnie Jordan New York was a newly established brand with a clear vision—but it needed a digital presence that could reflect its personality and elevate the customer experience.

The core challenge was to translate the founder’s creative ethos into a cohesive digital identity and shopping experience. The brand needed to feel uniquely New York: stylish, bold, and effortlessly refined—while also functioning as a high-performance eCommerce platform.

Goals Included:

• Develop a distinctive brand identity that captured the essence of NYC fashion and lifestyle.

• Design and launch a modern, premium Shopify site with an intuitive, seamless shopping experience.

• Ensure strong SEO foundations to drive organic traffic and product discovery.

• Create branded email and lifecycle marketing to boost engagement, loyalty, and repeat purchases.

• Design versatile assets for use across digital and social platforms to build a consistent brand voice.

My Role & Contributions

As the creative and technical lead for the digital launch of Cydnie Jordan New York, I guided the brand from concept to execution across multiple touchpoints—branding, web, SEO, and customer engagement.

Key Contributions:

• Branding & Logo Design: Created a brand identity that reflects the elegance, individuality, and NYC-inspired edge of the label. Designed a minimalist, versatile logo suitable for packaging, web, and digital assets.

• Shopify Development: Built and customized a high-end eCommerce storefront using Shopify, with template modifications to align with the brand’s visual language. Focused on a clean, editorial look and a frictionless purchase flow.

• SEO Optimization: Implemented on-page SEO across products and core pages, enhancing visibility in search and setting a foundation for long-term organic growth.

• Email Marketing: Designed responsive, branded email templates and implemented lifecycle messaging—covering abandoned carts, order confirmations, and post-purchase flows to increase conversion and retention.

• Social Media Design: Delivered branded visuals for use across Instagram and other platforms, maintaining consistency across the digital ecosystem.

Process

The process for Cydnie Jordan New York was collaborative, iterative, and focused on ensuring a high-quality user experience across all digital touchpoints. Here’s how I approached each aspect of the project:

1. Discovery & Brand Development
I started by immersing myself in the brand’s core values—high-quality, New York-inspired fashion with a modern edge. I worked closely with the founder to define the brand’s voice, visual style, and customer personas. This research informed every design decision, ensuring consistency across digital and physical touchpoints.

2. Website Design & Development
I focused on building a premium, easy-to-navigate Shopify site that would appeal to the brand’s target demographic. Using custom modifications, I tailored the site’s theme to showcase products with a clean, minimalistic aesthetic. Throughout development, I tested the site’s usability to guarantee a smooth, intuitive shopping experience on both desktop and mobile.

3. SEO Strategy
I conducted keyword research to identify terms that would drive organic traffic to the site. I then implemented SEO best practices across product descriptions, landing pages, and blog posts to ensure the brand was discoverable. I also optimized the site’s technical SEO, improving page speed and user experience for better rankings.

4. Email & Lifecycle Marketing
I designed an email marketing strategy to nurture customer relationships. I created responsive email templates that matched the brand’s aesthetic, and set up automated workflows for abandoned carts, order confirmations, and post-purchase messaging to encourage repeat business.

5. Social Media Assets
I crafted social media designs to build engagement and create visual consistency across Instagram and other platforms. Each piece reflected the brand’s NYC-inspired energy, with a focus on lifestyle shots and key product features.

Outcome & Impact

The launch of Cydnie Jordan New York’s eCommerce presence delivered a cohesive, premium digital experience that aligned seamlessly with the brand’s vision. The site helped elevate the brand’s credibility and provided a strong foundation for future marketing and sales initiatives.

Key Outcomes:

• Successful Launch: The Shopify store launched on schedule with a fully branded user experience—from homepage to checkout—and received positive feedback from customers and the founder.

• Improved User Engagement: The clean UI and custom flows led to high engagement across product pages and smooth navigation on mobile.

• Organic Growth Foundations: SEO-optimized pages began ranking for relevant fashion and brand keywords, improving the site’s visibility with minimal ad spend.

• Stronger Customer Retention: Lifecycle email flows helped drive repeat purchases and built early loyalty through thoughtful, branded communication.

• Brand Consistency Across Channels: Cohesive branding and design across the website, email, and social media helped reinforce the brand identity and grow recognition in the fashion space.