TYR Sport is an American manufacturer of competitive swim and triathlon apparel. TYR.com is their e-commerce website where their products are sold online.
- Assist in the daily operations of the TYR e-commerce website.
- Responsible of creating and coding Email Marketing campaigns sending them through Mailchimp.
- Create and analyze metrics for new and existing features to evaluate performance and determine improvements.
- Research and implement UI/UX improvements to increase conversion rates, while providing the customer a satisfying buying experience.
- Make SEO enchancements that are provided through the utilization of the Brightedge Platform.
- Monitor KPI relationships and optimize to ensure that improving one KPI doesn’t come at the cost of another.
Content Management System
Magento | WordPress
Photoshop | Dreamweaver | Illustrator | Mailchimp | Google Analytics | Brightedge
- Redesign Store Locator Page
- Redesign Start to Swim
Tasks: Create a more visually appealing and user friendly start to swim landing page to learn more about the products.
End Result: Full-width Responsive Design | Hi-Res Images with products being used | Description about products | Search Engine Optimized | HTML Video using AWS
Tasks: Create a more visually appealing and user friendly store locator.
End Result: Adjusted the colors and fonts to fit theme | Created hover state for locations | Created Pinpoint Icon for locations